The TATA Africa Holdings (Ghana) Limited has introduced a mini-truck “Tata Ace” to Ghana with the sole aim of helping businessmen and women to owe distribution vehicles.
The new Tata Ace is powered by a small and efficient unique twin cylinder 16bhp and 700cc diesel engine suitable for both rural and urban use. The 4-wheeler has the ability to carry a variety of payloads. It has a dual circuit hydraulically activated brakes with a 30-litre fuel tank capacity.
Speaking at the launch, the Deputy General Manager of Tata Africa Holdings, Mr Vivek Saraswat, said the vehicle had the ability to navigate narrow by-lanes owing to its turning radius of 4.3 metres.
He said the Tata Ace was a high performance, low maintenance, safe and reliable vehicle. He was optimistic that the vehicle would meet the needs of its target market.
The mini-truck is also being promoted through a campaign dubbed “Small is Big”, which began at the Makola Market with the sole aim of attracting customers.
Mr Saraswat said “we are excited about interacting with our end customers and getting some immediate feedback on our products”.
He told the Daily Graphic that the promotional campaign suggested that the Tata Ace was small in size but big in technology and value for money, adding that the vehicle would be selling at GH¢13,500.
Explaining the term of service, he said the company would give customers the opportunity of a 50 per cent down payment with the rest of the money spread over a six-month period with no interest.
Mr Saraswat said the company was at the moment in a collaboration with the United Bank for Africa (UBA) and Access Bank to grant loans to individuals who would want to purchase the mini-truck.
He, therefore, advised businessmen and women to take advantage of the offer to owe a distribution truck for their goods.
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