TO develop strong and vibrant domestic tourism in Ghana, the Accra cluster office of the United Nations Educational, Scientific and Cultural Organisation (UNESCO) has produced posters depicting Ghana’s cultural heritage.
The posters are on the theme, “Ghana, land of culture and tradition”.
The images developed include pictures of beads, goldsmiths, boats, textiles, weavers and Kente.
The UNESCO Representative and Director of the office, Madam Elisabeth Moundo, said Ghana needed to ratify the UN conventions on culture to benefit from them fully.
She said the ratification of the convention on intangible cultural heritage, which is a diversity of cultural expressions linked to the development of cultural industries, would contribute immensely to the tourism sector.
"There is nobody visiting Ghana without visiting part of its natural and cultural heritage sites," she noted.
Madam Moundo said the posters would offer opportunities for visitors to understand the diverse cultures within Ghana.
The Deputy Minister of Tourism, Mr Kwabena Acheampong, said the project was to promote a sense of shared identity for greater social cohesion among Ghanaians.
He said the posters would not only act as an advocacy tool to attract local and foreign investors but also market Ghana's tourism to the outside world.
He said since domestic tourism was estimated to be about five times the value of international tourism, there was the need to develop it to increase the capacity of job creation.
Mr Acheampong assured UNESCO that the posters would be distributed and showcased at public places to move the tourism sector forward.
The Programmes Specialist of UNESCO, Mrs Mojisola Okuribido-Seriki, said showcasing Ghana as the land of culture and tradition would help visitors to know the tourist attractions to visit when they came to Ghana.
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